Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together:
Advertising: Raise awareness
Marketing: Educate and persuade
Sales: Complete the transaction
Customer Service: Answer questions and solve problems.
This is a business book for business people. Web Metrics takes a commonsense approach to what can be measured and business perspective about what should be measured.
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and ... read more
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Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But ... read more