AnalyticsVerifying Business ValueWeb Metrics, Proven Methods for Measuring Web Site Success

Web Metrics, Proven Methods for Measuring Web Site Success

Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.

webmetricsWeb Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together:
      Advertising: Raise awareness
      Marketing: Educate and persuade
      Sales: Complete the transaction
Customer Service: Answer questions and solve problems.
This is a business book for business people. Web Metrics takes a commonsense approach to what can be measured and business perspective about what should be measured.

http://www.amazon.com/exec/obidos/ASIN/0471220728/httpwwwrising

Related Articles

6 ways to increase your conversion rate using behavioral data

Analyzing Customer Data 6 ways to increase your conversion rate using behavioral data

3m Mike O'Brien
Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Content Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

3m Tereza Litsa
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

3m Clark Boyd
How machine learning can help you optimize your website's UX

AI How machine learning can help you optimize your website's UX

3m Chris Camps
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

3m Al Roberts
How to achieve true omnichannel relevance

Analyzing Customer Data How to achieve true omnichannel relevance

4m Clark Boyd
How to use behavioral data to enhance your website's conversion rate

Analytics How to use behavioral data to enhance your website's conversion rate

4m Chris Camps
Big data in the travel industry: How can travel companies do more to collect and use customer data?

Analyzing Customer Data Big data in the travel industry: How can travel companies do more to collect and use customer data?

4m Clark Boyd