Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together:
Advertising: Raise awareness
Marketing: Educate and persuade
Sales: Complete the transaction
Customer Service: Answer questions and solve problems.
This is a business book for business people. Web Metrics takes a commonsense approach to what can be measured and business perspective about what should be measured.
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
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If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more