Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together:
Advertising: Raise awareness
Marketing: Educate and persuade
Sales: Complete the transaction
Customer Service: Answer questions and solve problems.
This is a business book for business people. Web Metrics takes a commonsense approach to what can be measured and business perspective about what should be measured.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise ... read more