Web Metrics, Proven Methods for Measuring Web Site Success

webmetricsWeb Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together:
      Advertising: Raise awareness
      Marketing: Educate and persuade
      Sales: Complete the transaction
Customer Service: Answer questions and solve problems.
This is a business book for business people. Web Metrics takes a commonsense approach to what can be measured and business perspective about what should be measured.

http://www.amazon.com/exec/obidos/ASIN/0471220728/httpwwwrising

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A cartoon depicting web analytics. It shows a bubble with the letters WWW in it, surrounded by "click! click!". An arrow leads from the bubble to a notepad with graphs and charts on it. Another arrow leads to a chart on a piece of paper, with a lightbulb next to it, which leads on to a spanner with the words "tweak! tweak!" next to it. In the bottom left corner is a box with four bullet points in it: gather, report, analyse and optimise.
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