AnalyticsVerifying Business ValueCustomer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition

Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing quality and cost-effective customer service 24 hours a day, 7 days a week, and 365 days a year.

customerservicePeppers & Rogers said they wished they had written the first edition. Now it’s time for round two… As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue of all businesses in a competitive market: providing quality and cost-effective customer service 24 hours a day, 7 days a week, and 365 days a year. This book contains great practical information, case studies of companies that have paid attention to online customer service (and are doing well because of this attention), and an appreciation for the critical edge provided by caring about your customers.

http://www.amazon.com/exec/obidos/ASIN/0471382582/httpwwwrising

Related Articles

Delivering consistently relevant experiences at scale

Analyzing Customer Data Delivering consistently relevant experiences at scale

1m Lars Fiedler, VP, Periscope By McKinsey
Analysis of Mary Meeker’s internet trends report 2018 - part 1

Analyzing Customer Data Analysis of Mary Meeker’s internet trends report 2018 - part 1

2m Tereza Litsa
Metrics to support 'your' digital monetization strategy

Analytics Metrics to support 'your' digital monetization strategy

3m Adam Singer
6 ways to increase your conversion rate using behavioral data

Analyzing Customer Data 6 ways to increase your conversion rate using behavioral data

9m Mike O'Brien
Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

Content Influencer marketing: Eight tools to identify, track and analyze your brand's next biggest fan

9m Tereza Litsa
Tools and tips for calculating the ROI of social media

Conversion & ROI Tools and tips for calculating the ROI of social media

9m Clark Boyd
How machine learning can help you optimize your website's UX

AI How machine learning can help you optimize your website's UX

9m Chris Camps
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

9m Al Roberts