Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand building. What Makes People Click is the advertiser’s guide to what is possible, what is practical and what it successful. This book is not about technology, but how that technology is being used to advantage.
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.