Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand building. What Makes People Click is the advertiser’s guide to what is possible, what is practical and what it successful. This book is not about technology, but how that technology is being used to advantage.
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and ... read more