Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used for direct response, driving Web traffic and brand building. What Makes People Click is the advertiser’s guide to what is possible, what is practical and what it successful. This book is not about technology, but how that technology is being used to advantage.
What’s behind a successful data-driven marketing strategy?
One of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on all sides.
Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics.
ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can help marketers stay ahead of the curve.