Digital MarketingEmail MarketingSign Me Up: A Marketer’s Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

signmeup

Whatever you imagine, we can help you achieve with this classic e-mail marketing handbook.

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every e-mail you send
  • Test and measure the effectiveness of your e-mail program
  • Make sure your messages reach the inbox

Find the book here.

Related Articles

How these 11 brands are nailing cart abandonment emails

Email How these 11 brands are nailing cart abandonment emails

4m Tereza Litsa
4 ways to make sure your email technology is mobile optimized

Email 4 ways to make sure your email technology is mobile optimized

4m Rebecca Sentance
Do brands still need bulk email software?

Email Do brands still need bulk email software?

4m Al Roberts
How artificial intelligence is changing email marketing

AI How artificial intelligence is changing email marketing

4m Al Roberts
7 things everyone forgets to ask their email marketing vendor

Email 7 things everyone forgets to ask their email marketing vendor

7m Chris Camps
How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

Ecommerce How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

8m Chris Camps
The 4 key metrics to a successful email

Analytics The 4 key metrics to a successful email

8m Katie Callaghan
The revival of email newsletters and the rise of mobile-first email

Email & Automation The revival of email newsletters and the rise of mobile-first email

8m Rebecca Sentance