Whatever you imagine, we can help you achieve with this classic e-mail marketing handbook.
- Write and design great newsletters
- Build and maintain responsive and targeted lists
- Increase response to every e-mail you send
- Test and measure the effectiveness of your e-mail program
- Make sure your messages reach the inbox
Find the book here.
Now that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention and keep them reading. So how can you craft a hook that does just that?
When you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles conversion copywriters use when creating subject lines that get opened.
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Industry experts say AI and machine learning will revolutionize email marketing. From self-running campaigns to clairvoyant customer insights, the hype is building. But is your marketing technology ready to deliver?