Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.