You Have Verified Your Google Places Listing, Right?

Don't let your unverified business be modified or closed down by a stranger. Follow Google's lead and start taking Google Places seriously.

If I die today, I hope people say at my funeral, “Well at least Sage got us all to verify our listings at Google Places.”

This is my personal crusade.

This is my one social cause. You may think there are other more “important” causes in the world to head up. Whatever. This is mine.

If you have a business (I don’t care if it’s a Fortune 50 business or a dog-walking business run out of your house), you should verify your Google Places listing.

As I write this column, Third Federal Savings, a large bank in Cleveland, OH, has not verified its listing.

Mr G’s Pizzeria, in Akron, OH, with 42 reviews has not verified its listing.

Big or small, B2B or B2C, clearly I have much more work to do.

I can’t even get past clients and favorite restaurants to do this.

I’m so obsessed by this, I’ve taken to compiling lists of businesses in Akron, OH, that have claimed their listings.

Doing a search for “Akron pizza” shows that of the top 10 results, six have verified their listings. Sixty percent is the best I could do.

Doing a search for “Akron accountant” shows that of the top 20 results, three have verified their listings!

My own accountant has not verified his listing.

Apparently for a crusader, I might be the worst of them. I can’t get anybody to do this!

And I have a sneaking suspicion that you, my loyal readers, maybe haven’t all verified your local listing either.

Why do I care so much? Because Google does.

Let me draw your attention to Place Search.

Google writes: Place Search is “a new kind of local search result that organizes the world’s information around places. We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go.”

You can see the main areas in this image:

google-place-example

The new results are marked with red pins along with associated sites, if it knows of them.

There is also a new link for “Places” in the left-hand panel of the search results page so you can switch to these results whenever you want.

And then you can’t miss the scrolly-up-and-downy map on the far right.

That’s the part that blows my mind.

That map stays with you in that top right position as you scroll down the page. Even at the expense of scrolling over paid ads!

If Google is willing to roll over paid ads, you know it is committed to local search.

Local search is a huge opportunity of revenue for Google. If Google can put the final nail in the yellow pages coffin, it will happily do it.

Google wants to be the place people come to for local businesses.

Google is hiring 300 workers to pinpoint bugs in Google Maps.

Google is incredibly focused on this.

But why should you care about verifying your listing?

The biggest reason is because an unverified business can be modified, or even closed down, by anyone online.

If you don’t verify your listing, anyone can edit it. Including angry competitors or angry past customers.

But if scare tactics don’t work for you, there’s a ton of great things that come to a business owner that verifies his business.

You get to:

  • Upload pictures
  • Upload videos
  • Make coupons
  • See really cool stats about your Google Places listing
  • Create tags to make your listing stand out
  • Post events or specials to your page

There’s just a ton of great free stuff you can do to make your listing stand out.

OK, so you’re convinced. But don’t know where to begin to verify your listing.

You’re in luck.

Google has a good tutorial here.

And if you are a learner of the visual variety, I’ve also created a video tutorial on how to do it here.

I made it for Akron businesses because, like any crusader, I want to start in my backyard. But the information in the video can apply to any business.

So, if I die today (which I have no plan on doing), please do my one dying wish: get your Google Places listing verified!

Sage is off today. This column was originally published Nov. 16, 2010.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource