Where should a company begin its mobile marketing strategy? With a mobile website or a mobile app? And what approach should you take if you typically cater to first-time customers versus repeat customers. Consider the pros and cons to different strategies for marketing on the mobile Web.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
Wireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a mobile device and how the user will use it.
As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.