I recently met up for a second time with Federal News Radio Host John Gilroy; this time to discuss specific ways government agencies can benefit from integrating a mobile strategy into their constituent services. Specifically, we talked about how and why mobile strategies can reduce an agency’s costs, provided advice to those of you who think their agency doesn’t need a mobile channel, debated mobile security issues between platforms, and opined on the most recent news with Google, HP, Web OS, and Amazon’s own flavor of Android, which will be released as a tablet device.
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
How to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards.
I came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.