One of my favorite aspects of working at my company is the unique opportunity it affords me to look into what I call the “Digital Crystal Ball.” After capturing over 11 years of digital reading data and insights, I’m able to forecast trends, watch them grow, and see an explosion happening in a certain area of the business. It’s awesome!
From countries adopting digital reading to the hottest devices being used to access digital content, all the way down to the most widely read article, popular magazine titles, innovative advertising, and even emerging digital reading interest languages; at my company, we can see it all.
For this week’s column I thought it would be fun to share them with you. The first is an infographic we call Storytellers. It captured the industry hot spots in a number of different areas. The second is a special collection from our editorial staff of the most widely read digital articles from our collection of over 5,000 magazines over the course of the year.
I could write a novel about where I expect the market to go in 2012, but I will save that for my next column (post-CES Show). Please feel free to share these items with others, and I hope it will start some lively conversation and debate.
Happy New Year!
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.