If you’re like me, you get a lot of email. Problem is, a lot of it these days is spam, or unsolicited email. Eudora and Outlook do offer some partial solutions (Moodwatch for one), but the spammers keep finding ways around these filters. Enter add-on spam products.
Spam, or unsolicited email, has exploded on the Internet. With a marginal cost of zero, email advertising and solicitations have a heady appeal to marketers hoping to sell their wares. Spammers use special spiders and software and buy huge targeted email lists to email tens of thousand, and, yes, millions, of users at a time. If only a small percentage of users respond, spammers can make money.
A Few Solutions
Two products that filter spam are Spam Assassin and Spamfire. Spam Assassin is targeted at UNIX users, and Spamfire, from Matterform Media, is a Mac application that claims a 98 percent success rate. A Windows version is in the works.
Email program makers such as Qualcomm (Eudora) and Microsoft (Outlook) offer partial solutions. Eudora users are encourage to enable “Moodwatch” or create filters to redirect potential spam to other mailboxes.
Outlook users have “Junk E-Mail” and “Adult Content” filters that work by searching keywords and can download filter updates, but these aren’t 100 percent effective. That urgent business proposal from Uganda still seems to slip through. As fast as users tweak their filters, spammers find another way in. What users need is a more robust approach.
Steps to Stop Spam
First, avoid making your email address easy to harvest. Consider using Hotmail or a similar account when posting messages to the Web. Use your primary or business account only for communicating with colleagues.
Third, don’t let the spammers know you are there. Don’t reply to spam expecting to be removed; you’ve just confirmed your existence. Also, turn off automatic HTML image downloading in your email program, the default (at least in Eudora) of on automatically registers that they’ve got a live one at the other end of that email. When I turned off “Automatically Download HTML Graphics” in Eudora, the amount of spam I received went down.
There are two approaches to filtering unwanted spam: server-side and client-side. Server-side solutions nip the problem at the ISP level before they ever get to you. Here are some solutions:
- Brightmail’s Spam Wall is a popular ISP option that works with Sendmail.
- SpamShield is Perl-based filtering for Sendmail. (A good article on this can be found here.
- Sendmail offers antispam measures (be sure to get the latest version).
- Spamcop.net lets the spam flow to the ISP, but you redirect your email to them, they filter it, and your retrieve it back from them.
Client-Side Spam Solutions
Client-side solutions abound. Other than Spamfire and Spamassassin mentioned above, here are some other client-side spam solutions (all Windows):
- DigiPortal Software’s ChoiceMail uses a permission-based approach.
- MailFrontier’s Matador combines techniques.
- Mail Washer is freeware.
- McAfee offers Spam Killer.
For more information on spam and some solutions see the following:
- “Spam vs. the Kitchen Sink“
- “Fed Up With Spam“
- “Spam and Email Filters: Reader Solutions“
- “Six approaches to eliminating unwanted email“
- “E-mail onslaught to feed anti-spam firms“
- “More on Bayesian Spam Filtering“
This article originally appeared on WebReference.com (a sister site of ClickZ) in a two-part form. Part I published on September 16, 2002, and Part II published on September 26, 2002.
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about ... read more
Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and ... read more
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration.
In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo.