Ezemail is a Web-based email and SMS (define) marketing solution that allows you to create, deliver, and track your campaigns.
Some features include:
- Use Ezemail’s templates or create your own.
- Personalize the recipient field.
- Send dual-formatted documents (HTML and text).
- Schedule your campaigns.
- Test your campaigns.
- Send attachments.
- Receive real-time statistics.
- Generate custom reports.
- Handle bounces.
- Manage subscriber acquisition.
- Target by demographic or interest.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more