Blue Sky Factory is a full-service email marketing solutions provider offering an array of solutions. The company works with a variety of advertising agencies, public relations firms, interactive shops, and direct clients worldwide. Its Publicaster technology provides full-service, self-service/hosted, and installed solutions for email communications.
Publicaster is an enterprise-level solution that allows delivery of HTML and rich media (video/audio/animation) email campaigns. Publicaster tracks opens, clicks, forwards, unsubscribes, and undeliverables in detail. The solution integrates creative content into the body of an email without a scaled-down HTML editor.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more