Habeas is an email trust authority that certifies, safe-lists, and monitors the practices of legitimate email senders so their email delivery rates are enhanced at MSN/Hotmail, Yahoo, AOL, and other major ISPs. Currently, more than 600,000 receiving mail servers in over 170 countries representing ISPs and enterprises, such as corporations, universities, and government agencies, utilize the Habeas Warranted Email program to determine what mail should be delivered to the inbox. Those receiving servers represent between than 500 million and 1 billion email inboxes worldwide.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more