Interactive.Com offers three modules, available separately or all together:
- Marketing: Create and send email campaigns with this module. You can send HTML and text campaigns and create and manage multiple mailing lists. It also ensures CAN-SPAM compliance.
- Sales: Track leads and sales activities with this module. You can prioritize and assign tasks to your sales force; and track sales activities, including calls, email, and meetings. You can also view and manage your sales pipeline and forecast sales closings and project revenue.
- Customer service: With this module, you can manage inbound inquiries. You can receive and store inquiries from your Web site; categorize and route inquiries to customer service personnel, and create consistent, accurate, and professional responses. You can also monitor customer service levels.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more