Email Appeal is an email marketing company that specializes in branded email through the OnLetterhead product. OnLetterhead is a full-service software application that plugs directly into your Outlook, allowing you to add advertising and branding to every email you send.
The graphics don’t reside on your local machine. You send recipients HTML; the images are downloaded when the email is opened, much like a Web page. The average size of an email is 7-11K instead of 700-1,100K.
- Use custom template designs.
- Plug in to Outlook.
- Transition from the user’s plain-text email to the branded email by importing the templates via the SOAP protocol when a new email is created.
Clients include Bank of America, Chrysler, Gartner, and over 150 universities.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more