Relevant Communications provides solutions that address two distinct, but highly synergistic and interrelated disciplines… Marketing and Business/Sales Automation.
On the Marketing side… The Relevance™ family of products provide the tools and services you need to design, create, distribute, track, and manage highly relevant and targeted marketing campaigns, for a variety of media including e-mail, web, print, fax, and voice, enabling you to target the widest possible audience, yet easily and cost-effectively tailor a uniquely relevant, branded message to each individual.
On the Business/Sales Automation side… Relevance™ integrates with virtually any business process or application, using rules-based technologies with universal data access to pull together the information needed to create highly relevant content and data, and to interact with, and exchange that data with business processes throughout your organization, automatically or on-demand.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more