Reasonable Spread is an online permission-based email marketing and newsletter management system. You can use Spread to send product updates and discount offers to your customers subscribed to newsletters on your site or imported from existing customer database. It allows you to create and send marketing materials to customers with a simple user interface. You can also use Spread to send newsletters to different interest groups, alumni, association members, and so on. Spread can be applied to recruit, import existing applicants, or ask site visitors to subscribe to your job post newsletter so you can send related job openings.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more