DialogWorks is an email marketing agency that helps organizations create and operate permission-based email marketing programs. It provides the following services:
- E-mail marketing assessment
- E-mail marketing planning
- Data management
- E-mail registration pages
- Response management
- Reporting and analysis
- Program management
- Customer acquisition
- E-mail marketing seminars
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more