As the summer heats up, so will your device usage! The average American is expected to use their smartphone 4.5 times more this summer due to increased mobility than in the winter months.
Whether you are playing games, talking to friends, looking for directions, or even reading email, you will find your iPad, tablet, or smartphone in your hand even more than ever.
Will you choose to read more this summer since it will be so easy?
My company pulled together a great infographic that shows tips, trends, and insights around summer reading on digital magazines.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.