2012 Trends: Data, RTB, and DSPs [Video]

“The days where people thought it’s okay to run an ad campaign with one banner, I think those days are coming to a very, very welcome close,” Matt Harty, Asia Pacific GM at Accuen said in an interview.

Harty shares three key trends marketers should look out for in 2012, from dynamic messaging, the importance of audience segmentation to the coming of demand side platforms (DSPs).