“The days where people thought it’s okay to run an ad campaign with one banner, I think those days are coming to a very, very welcome close,” Matt Harty, Asia Pacific GM at Accuen said in an interview.
Harty shares three key trends marketers should look out for in 2012, from dynamic messaging, the importance of audience segmentation to the coming of demand side platforms (DSPs).
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.