With the explosion of social in 2011, Adrian Lee, chief digital marketing exec at Yolk predicts that customer relationship management (CRM) will merge with social and there’ll be more social loyalty platforms in the market this year.
Mobile will also continue to gain momentum, particularly in emerging markets like Indonesia due to rapid smartphone adoption. He adds that marketers will be investing more in the mobile ad space too.
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has ... read more