With the explosion of social in 2011, Adrian Lee, chief digital marketing exec at Yolk predicts that customer relationship management (CRM) will merge with social and there’ll be more social loyalty platforms in the market this year.
Mobile will also continue to gain momentum, particularly in emerging markets like Indonesia due to rapid smartphone adoption. He adds that marketers will be investing more in the mobile ad space too.
At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca Digital, gave a jam-packed presentation ... read more
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and ... read more
We’ve been talking a lot about the importance of visual content recently, so it seemed only right to dedicate a #ClickZchat to ... read more