Prepare for More Social Loyalty Platforms in 2012 [Video]

With the explosion of social in 2011, Adrian Lee, chief digital marketing exec at Yolk predicts that customer relationship management (CRM) will merge with social and there’ll be more social loyalty platforms in the market this year.

Mobile will also continue to gain momentum, particularly in emerging markets like Indonesia due to rapid smartphone adoption. He adds that marketers will be investing more in the mobile ad space too.