E-commerce is already prevalent in North Asia such as Japan and South Korea but Michael Zung, senior VP and MD, digital at Bite Communications, says Southeast Asia including China and Hong Kong will step up to the game this year.
In the mobile space, iPhone and iPad will also drive marketers to create more mobile-friendly apps and mobile optimized websites. He also predicts HTML 5 will be huge.
Last week, we launched ClickZ Intelligence, through which we’ll be offering best practice guides, digital market data and trends. One of the ... read more
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more