2012 Trends: Rise of E-commerce in Asia Pacific [Video]

E-commerce is already prevalent in North Asia such as Japan and South Korea but Michael Zung, senior VP and MD, digital at Bite Communications, says Southeast Asia including China and Hong Kong will step up to the game this year.

In the mobile space, iPhone and iPad will also drive marketers to create more mobile-friendly apps and mobile optimized websites. He also predicts HTML 5 will be huge.

Related reading

Home-depot-enclose
Google_YouTube_BMW_GiGi Hadid_Feature Image
A photograph of Mike Millar giving his presentation on digital business in Asia, to a room of attendees at Shift London.
Mike Norrish on how BT Sport aims for customer acquisition with the Champions League final