Antony Yiu, North Asia regional director at iProspect outlines three key trends for search marketers from more precise targeting away from clicks and impressions to cost per lead and conversions, to how web analytics will be analysed in conjunction with ad tracking platforms and more.
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist ... read more
What makes great video content and how can brands ensure it reaches the right audience?
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets ... read more