Key Marketing Challenge for B2B: Increase Engagement [Video]
J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012.
J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012.
In 2012, the key challenge for J&J regional marketing exec, Mandeep Grover will be how to increase engagement especially for physicians and surgeons beyond existing channels.
In the B2C sector, he points out that marketers will need to understand and come up with a marketing and communications plan for an increasing convergence of multiple media touchpoints.
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