Social media and analytics will gain much attention this year, predicts Joe Nguyen, VP, SouthEast Asia from comScore.
He adds that more TV ad dollars will shift to optimizing video ads online.
And DSPs are coming to Asia with agencies starting to use BrandScreen and Adz Central, for instance.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.