2012 Trends: Social Analytics and Optimizing Video Ads [Video]
More TV ad dollars will shift to optimizing video ads online.
More TV ad dollars will shift to optimizing video ads online.
Social media and analytics will gain much attention this year, predicts Joe Nguyen, VP, SouthEast Asia from comScore.
He adds that more TV ad dollars will shift to optimizing video ads online.
And DSPs are coming to Asia with agencies starting to use BrandScreen and Adz Central, for instance.
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