2012 Trends: Social Analytics and Optimizing Video Ads [Video]

Social media and analytics will gain much attention this year, predicts Joe Nguyen, VP, SouthEast Asia from comScore.

He adds that more TV ad dollars will shift to optimizing video ads online.

And DSPs are coming to Asia with agencies starting to use BrandScreen and Adz Central, for instance.

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A photograph of Mike Millar giving his presentation on digital business in Asia, to a room of attendees at Shift London.
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Inbar Yagur of Taboola gives a talk at the CMA Digital Breakfast entitled 'Harnessing content's untapped potential'.