“Nowadays, content is the only way to lure your customers,” says digital marketing consultant, RP Singh.
Media planners that talk about the need for a good content strategy are going to be passé. Instead, you’ll need good digital media content to have that content strategy ready, he added.
Singh advised marketers to revisit existing content opportunities such as from current brand assets.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent interaction.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.