“Nowadays, content is the only way to lure your customers,” says digital marketing consultant, RP Singh.
Media planners that talk about the need for a good content strategy are going to be passé. Instead, you’ll need good digital media content to have that content strategy ready, he added.
Singh advised marketers to revisit existing content opportunities such as from current brand assets.
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We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more