Brandon Cheung from Tribal DDB says clients will have to rethink how they will establish their digital footprint because the stakes are so big for firms to set up commerce in social networks such as Facebook and Google Plus.
He also points out that companies such as KLM Airlines and Heinz Soup have started to integrate their businesses around the customers’ social graph.
Watch the video as Cheung talks about how clients are now buying into the value of social media insights and he expects more services developed around the price conscious consumers.
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