ClickZ Connect: How to Create Mobile-Branded Apps for China – Interview With 91.com CEO [Video]

Smartphones make up more than 60 percent of all new phones sold these days and are still growing rapidly. The core demographics targeted by most brands already own such phones.

As branded apps become increasingly popular, knowing the do’s and don’ts of creating branded apps and leveraging mobile apps to market your brand has never been more important.

Joe Wu, CEO of 91 Wireless, one of the biggest independent app stores in China, talks to us about the latest trends in the country’s mobile apps market and shares tips and case studies on what marketers need to consider when developing branded apps.

Making a nice looking app is only the first step. How to get the word out and acquire more users to download and keep using it are critical issues for brands and agencies.

Watch this short video to get some nuggets of knowledge that will help you understand what it takes.

China-based readers can watch the video via Youku.