Angela Au-Yeung is national digital manager of Lee Jeans, which is the key business driver of the world’s largest apparel company VF Corporation in China. She oversees all digital initiatives for Lee, including brand marketing and e-commerce in her current role.
In this video, Au-Yeung advises marketers on how to apply mobile marketing to digital campaigns.
Drawing experience from her previous role at leading cosmetics retailer Sasa.com, she will also share her learnings on using mobile to support and enhance sales from a brick-and-mortar retail chain (Lee Jeans) to a pure-play e-commerce business (Sasa.com).
Mainland Chinese readers can view the video on ClickZ.asia’s Youku channel here.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.