Vincent Teo, digital planning director at BBDO/Proximity based in Singapore, explained that the true value of social media is actually leveraging the information we already have about consumers. That includes understanding their interests and likes, such as where they have been on Foursquare based on their check-ins, connections on LinkedIn, and topics they are interested on Twitter. This information, he said, can be used in a meaningful way to connect with consumers.
Many brands such as Intel, DHL and American Express have already started using Facebook Connect, Twitter, and LinkedIn to pull customer information habits, interests and likes, he added.
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has ... read more