As more social activities take place on the mobile phone, retailers are applying SoLoMo to drive customer engagement.
Using examples from leading brands, Napoleon Biggs, chief strategy officer at Gravitas and Craig Law-Smith, strategy and biz development director from Amobee Asia Pacific, explain what SoLoMo is, why it is important for marketers, and the exciting developments it would bring in the near future.
Tune in to the video interview as they deep dive into mobile trends for 2013.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile ... read more
What makes great video content and how can brands ensure it reaches the right audience?
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more