Avinash Kaushik, Google digital marketing evangelist, shares his experience keynoting SES conferences across the globe from London, U.S. to Asia and how digital marketing differs across regions.
With an initial focus on search, website optimization, and economic value, his topic evolved over the months with a shift to mobile, social, and optimizing for multiple channels. Kaushik shares what this means for marketers.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.