Rajiv Parikh, CEO from search and social media marketing firm, Position2, talks about how Pepsi and ICICI bank engaged users via social channels such as YouTube in India.
He also explains why SMEs should invest in social marketing and advises how brands in India could use social to engage audiences in the video interview below.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more