How is mobile marketing in India different from China? And what are some of the exciting mobile marketing developments in India?
Sandeep Amar, vice-president of mobile marketing at one97 Communications, answers these questions in the video interview below.
Marketers are no longer asking why advertise on mobile but how to advertise and how much to advertise, he notes. Amar also shares a few more 2013 trends for mobile marketing.
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
How to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards.
I came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint.