Vinay Mantha, director of marketing strategy and analysis from SapientNitro, an interactive marketing and tech agency, says India is fast catching up with the West in digital marketing. He shares the digital trends to look out for in 2013.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more