Gaurav Chhaparwal, head of analytics and personalization from Snapdeal, India’s leading online retailer, says analytics is fairly nascent in the country but is fast evolving to become a core function, particularly in the ecommerce sector.
In the video interview below, he shares the following:
- An overview of the analytics landscape in India
- Advice on how to take a structured approach to analytics
- 2013 analytics trends