Marketers in India currently use analytics to identify marketing campaign efficiency and competition benchmarking, says Kedar Gavane, comScore director based in India.
Watch the video to find out how advertisers in the country use analytics for both performance and brand campaigns as well as the analytics trends Gavane says to look out for in India this year.
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.