Editor’s note: Josh shares key search engine marketing trends that marketers should pay attention next year from his Singapore office.
Multi-device attribution is key and Google takes a leaf out of Baidu Brandzone with a close alpha test for certain advertisers in the U.S.
Find out what Google’s Hummingbird really means for advertisers, as well as why there should only be one budget for both desktop and mobile.
Watch the video below:
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search ... read more