2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

Editor’s note: Josh shares key search engine marketing trends that marketers should pay attention next year from his Singapore office. 

Multi-device attribution is key and Google takes a leaf out of Baidu Brandzone with a close alpha test for certain advertisers in the U.S. 

Find out what Google’s Hummingbird really means for advertisers, as well as why there should only be one budget for both desktop and mobile. 

Watch the video below: