Editor’s note: Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.
Watch this video from Mandeep Grover, Johnson & Johnson Medical exec, share how his company takes an omni-channel approach to understanding the consumer journey.
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WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.