Tuomas Peltoniemi, head of digital at TBWADigital Arts Network (DAN) Singapore, is optimistic that 2014 will be the year of data.
In this video interview, he explains how data and insights could be used to power creativity, as well as three trends that are important for 2014 from an agency point of view.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more