Following a panel discussion on tools for social media monitoring at SES Singapore, Siim Sainas, general manager at STATSIT and Simon Kemp, managing director for We Are Social Singapore discuss the social media outlook for 2014.
Both agree they hope to see more serious social media engagement rather than just vanity metrics in the region.
Watch the video as Simon and Siim give their views on the increasing focus on advertising in social media networks.
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