Editor’s Note: We caught up with Carl at his office in Singapore, where he gives his views on the trends that will shape the year.
Watch the video below as he shares what it takes to build truly integrated campaigns as well as how the latest mobile payment technologies will define the customer journey to create optimal experiences.
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more