Since Airwave Asia Pacific opened its doors in September 2012, the head of Omnicom Media Group’s mobile arm, says he noticed that mobile marketing in the region is shifting to become more strategic and less tactical in campaign execution.
For instance, mobile is not just all about apps.
Mark Halliday, head of Airwave for Asia Pacific, explains more in this video below at his office in Singapore.
Lee Smith, CEO Platforms for Omnicom Media Group also talks about the rise of Smart TV advertising, an emerging trend that will have legs in the coming months.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.