The Superbowl and Oscars have spurred an emphasis on real-time marketing but Christel Quek, former regional social business lead for Samsung Asia, says it would be myopic to view it from a campaign basis, which doesn’t fit into overall content strategy.
Quek tells ClickZ why social media specialists should consider relevant-time marketing for 2014 in the video below, following her presentation on content marketing last month in SES Singapore.
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