Two Trends to Watch in China: M-Commerce and Showrooming [Video]

Editor’s note: China’s mobile commerce market is expected to triple by 2018 to become the second largest market worldwide, after the U.S., according to Euromonitor.

The country’s telecom regulator recently offered virtual telecom licences to major e-commerce players Alibaba and Beijing Jingdong Century Trading (JD.com) that could shake up the status quo, namely China Mobile, China Unicom, and China Telecom. This new development could spur even more growth for m-commerce in China.

As of last year, China has surpassed North America to become the biggest smartphone market globally.

Watch this video as Elisa explains why m-commerce and showrooming will be massive and what marketers could do.

For more 2014 predictions, check out her column on Smartphones, Showrooming, and Micro-location.

Related reading

Google_AdWords-Updated-G+-Cover-Photo_FEATURE IMAGE
The state of video advertising: the rise of silent and targeted ads
WeChat_ecommerce_Coach website home page China_feature Image
mobile wireframes