With big data and analytics becoming more important to the industry than they have ever been before, the International Data Corporation estimates the APAC market (excluding Japan) to be worth $2.38 billion by 2017. Realizing the opportunity, three former Google execs founded Sparkline, a web and mobile analytics firm, last November.
The Singapore-based co-founders and managing partners – Aleetza Senn, Timo Josten, and Vinoaj Vijeyakumaar – are optimistic about marketers’ growing demand for analytics services in the region. After all, Sparkline’s clients already include Google, SingPost, Malaysia Airlines, and Bangkok Air, among others across Asia in e-commerce, travel, and financial services.
Watch the video as the Sparkline execs explain their takes on actionable analytics and the emerging trends for Asia Pacific in the coming months.
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