How to Drive Conversions and Traffic on Twitter? Website Cards
SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively.
SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively.
Small to medium-sized businesses (SMBs) have been looking for ways to connect on Twitter in a meaningful and profitable way. According to the platform, 47 percent of Twitter users who follow a SMB visit the company’s website.
This year Twitter has created a Website Cards ad unit that is intended to drive website clicks or conversions. Website cards include additional content on a tweet with an image, button, and link. Each element of the card links directly to the website. These ad units are served on both desktop and mobile, however Twitter does allow selection of the combination of devices advertisers want to target.
Conversion tracking is available through the ad interface by creating a new code snippet and pasting into the website.
Twitter walks advertisers through the process in the ad interface.
Here are some tips for creating Twitter Website Cards:
Twitter Ads offers several great options for SMBs to reach and leverage social audiences. For more, Twitter made a short introductory video you can find on YouTube.