VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$
CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.
CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.
Predictive analytics are changing the processes and daily decisions for many B2B marketing practitioners. But how can these next-gen capabilities lend themselves to the strategic responsibilities of a CMO? CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.
Speaker: Angela Zener, Senior Vice President of Marketing, Radius
Angela has more than 15 years of experience leading high performing marketing organizations at major technology companies including SAP, LexisNexis, and Findly. Angela holds both a BA and MA from the University of California, Berkeley.
Please complete this brief form to access the video:
Online Form – Radius: The Science Behind the CMO
*Sponsored content in collaboration with Radius. Views expressed in this article are those of the guest author and do not necessarily reflect ClickZ’s opinions.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceLeveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...
View articleMadison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...
View article180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...
View articleMarketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...
View articleDan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...
View articleAll-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...
View articleTamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...
View articlePhononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...
View article