Jeff Jarvis is one of the most provocative and optimistic voices weighing in on the future of media, technology and business today. At the forefront of the media world for over 2 decades, Jeff is author of “What Would Google Do?” He writes about media, technology and business on his blog, Buzzmachine.com. He also writes a new media column for The Guardian and is host of its Media Talk USA podcast. Jeff is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. He is consulting editor and a partner at Daylife, a news startup. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.
Jeff consults and has spoken for a number of media companies – including the Guardian, News Corp., USA Today, VH1, Sky.com, The New York Times, Burda, Advance Publications, Hearst-and major brands-including GM, Nike, Avaya, Chrysler, Estée Lauder, Starcom, and Edelman.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
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We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?