Digital MarketingSearch MarketingSuccessful Information Architecture for SEO

Successful Information Architecture for SEO

Understand how your site's information architecture can affect visibility in search results. (Podcast)

This podcast, from an SES Chicago 2009 panel, will provide a fresh look at how to successfully set up your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. The speakers will cover topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. If time allows, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic.

  • Moderator:
    Adam Audette, president, AudetteMedia
  • Speakers:
    Shari Thurow, founder and SEO Director, Omni Marketing Interactive
    Kimberly Krause Berg, usability/SEO/IA consultant, UsabilityEffect.com

Related Articles

How Airbnb is putting AMP at the core of its digital strategy

Search How Airbnb is putting AMP at the core of its digital strategy

2w Clark Boyd
Customer reviews: The not-so-secret SEO tactic

Content Marketing Customer reviews: The not-so-secret SEO tactic

3m Mike O'Brien
Are your keyword research tools ready for Google's next update?

Search Tools Are your keyword research tools ready for Google's next update?

5m Clark Boyd
The three best B2B marketing channels for small businesses (and how to use them)

Content Marketing The three best B2B marketing channels for small businesses (and how to use them)

9m Chris Camps
Four ways to succeed with influencer outreach

Content Marketing Four ways to succeed with influencer outreach

11m Nikolay Stoyanov
Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?

Marketing Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?

11m Chris Camps
Seven ways to elevate your personal and professional SEO performance

Search Seven ways to elevate your personal and professional SEO performance

12m Jim Yu
Four marketing pillars to build a business as strong as the Parthenon

Paid Search Four marketing pillars to build a business as strong as the Parthenon

1y Scott Wilson